In November 2008, at the ICANN meeting, it was decided to allocate the domain .rf for the Russian Federation. Less than a year later, at the end of October 2009, Seoul hosted the official presentation of the Cyrillic domain. November 16, 2009 filed an application to ICANN for delegation of the new domain. On the night of 12 on May 13, 2010 earned the first resource to the domain .rf.
According to statistics ANO “Coordination Center for TLD RU” on September 11, 2013 in the domain zone .rf registered 816,254 domain, 47% were registered last year alone. In reality, the working site of this number only 21%. At the moment most of Cyrillic domains are redirected to sites in the zone .RU, or are a mirror of the main resource. That is mainly the owners still leave the main site resource in the area with the Latin name.
The main advantages of using the site in the domain zone .RF
The main advantage of the blast zone .rf for which, in fact, it was created – allow users who do not know English, easily use the Internet. In other words, people are now easier to type web addresses in their own language, to dictate them to each other, to remember from advertising and error-free play in the address bar of your browser. It is much faster to type the address type of hearing tsementnyyzavod.rf than to find out how it is written in Latin.
Another huge advantage of this type of domain is the presence of direct entry keyword or phrase directly to the site, ie if your site is called perevozkagruzov.rf, then this request will be easier to get to the top of search results.
An additional advantage can be called is still a large number of unregistered names. This allows both companies and ordinary users to become the owner of a beautiful and short domain name.
And finally, the opportunities for business: the Russian-language site names allow people to quickly find the internet to source products or information about it.